Maryland Association of CPAs

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Growing Your Business Through Trusted Relationships- "Creating Client Value"


Length: 1 hour
CPE Credits: 1

*A Live Webcast Replay™ is a web cast replay of an earlier event, with panelists standing by, in real time, to respond to participant questions. The Live replay includes all original content and materials. This format allows for Live CPE credit under our NASBA registry.

This course is sponsored by the Business Learning Institute(BLI) who is listed on the NASBA Registry as sponsor number 108308.

Description:
Traditional selling models tend to focus on the transaction and highlight expertise, and fail to emphasize how service professionals can differentiate themselves by having client-focused conversations. This course will introduce the "value driver model" that simplifies the process and will help participants understand buying decisions through the "value scale". This is the third of a five-webcast series designed to help service professionals in relationship-oriented selling environments to attract and retain loyal clients through trusting relationships. 

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Produced By:

Maryland Association of CPAs/Business Learning Institute

Faculty

  • Mark Slain
    • Gaining, keeping and even restoring trust is at the heart of Mark’s consulting, sales training, speaking and strategic planning services. He works with clients that sell complex products and services. His clients come from a variety of industries including computer hardware, accounting and financial services, legal, office products and furniture, marketing and other professional services. In his role as a Contributing Editor for OnPoint Magazine (a trade publication for the office products industry) and for The Independent Dealer Magazine (in the same industry), he writes about topics that provide readers with valuable selling insights en route to higher profits. He serves as an Adjunct Professor at Loyola University in Maryland teaching Sales Management and Strategies to MBA students. In his 25 years in sales and sales management at Fortune 500 companies, he has always had a passion to serve people. During his13 year career at Boise Cascade/OfficeMax, he led a sales organization serving the mid-Atlantic from $27 million to $50 million while achieving record profits. In his role, Mark served for three years on the Leadership Team, contributing to strategic decisions in virtually all aspects of business operations effecting, sales, marketing, web-based ordering, incentives and recognition programs, sales training, talent acquisition, performance management, IT, and distribution. His team provided solutions to large market firms in healthcare, legal, financial, education, local government and national account markets. During his tenure there, Mark was a four time recipient of the National Sales Council Award and six time recipient of the Inner Circle Award for outstanding performance nationwide. During his eight year tenure at The Standard Register Company, a document management company, Mark qualified for top honors as a three time recipient of the 100% Plus Club and was honored as the #1 seller nationwide of over 800. He held several sales management positions with increasing staff size and responsibility. His teams consistently ranked in the top 5% among his peers in Orange County, CA and Baltimore, MD. Mark serves as a Co-Chairperson of the Small Business Council of the Howard County Chamber of Commerce and is a member of the Institute of Management Consultants and Toastmasters International. He holds a Bachelor of Science in Marketing from the University of Maryland, and a MBA from Loyola University in Maryland.

Course Materials

  • Session 3_Manual (7 page)
  • CPE Credit Instructions for Individual Webcast Viewers (1 page)