Maryland Association of CPAs

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* Unless your firm has made specific arrangements, in advance, with ACPEN, this webcast is provided for individual viewing only. The viewing of this course by groups not registered with ACPEN is prohibited and in violation of the license granted by Business Professionals Network, Inc. and ACPEN. The issuance of CPE credit completion certificates for this event by any entity other than BPN or an authorized state CPA society is fraudulent. BPN reserves the right to pursue all criminal and civil legal remedies against unauthorized in-firm groups through law enforcement and state boards of accountancy to enforce its rights and those of affiliated state societies.

** Downloadable written materials included. Course materials may be lengthy and, in some cases, may be purchased for an additional fee, plus shipping and handling, as part of the purchase process.

Distinctions Between Marketing and Business Development


Length: 1 hour
CPE Credits: 1

*A Live Webcast Replay™ is a web cast replay of an earlier event, with panelists standing by, in real time, to respond to participant questions. The Live replay includes all original content and materials. This format allows for Live CPE credit.

This course is sponsored by the Business Learning Institute(BLI) who is listed on the NASBA Registry as sponsor number 108308.


Marketing Description:

Is it marketing or is it sales?  And does it make a difference?  This short course explores those key questions – and their implications for growing your business.

Objectives:

  • This course discusses the differences among the “Big Three” concepts in business development: sales, marketing and wasting your time and money
  • Tips for improving the first two and avoiding the third

Course highlights:

  • The most important thing sales and marketing professionals can do
  • The biggest mistake
  • Building better brand buzz
  • “Karma-based” marketing – and how it can work for you


Prerequisites: Some experience in business development

Designed for: Marketing professionals, those who work with them, and anybody else responsible for business development. 

Recommended CPE: 1 Credit Hours
Course Level: Intermediate
BLI Curriculum:  Communications Skills
NASBA Field Of Study: Communications
Instructor: Greg Conderacci

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Produced By:

Maryland Association of CPAs/Business Learning Institute

Course Materials

  • Marketing and Business Development Handout (12 page)